Apple has quietly launched the Apple TV in India and its priced at Rs 7900. I have checked with Imagine store in Bangalore, and they seem to be not aware of this launch. (Apple is now the second largest smartphone brand, in revenue terms in India)
For those of you who are wondering, as to what an Apple TV is – well, hold your breath; its not the mysterious HDTV product which Apple is supposedly working on and gets rumored every few days on leading technology blogs.
Infact, Apple TV has been in existence for a few years now and is essentially a small set top box type product which runs a custom firmware (yes, you read it right, it doesn’t run iOS).
While the stores were not yet aware of the launch, Apple’s official Apple TV page on India site is live. You can check it out at www.apple.com/in/appletv/
So what is that you can do with an Apple TV in India?
In India, the fun is a bit limited but still totally worth every paisa. You get the following features in general
- You can buy or rent from a large collection of HD movies from the iTunes Store. iTunes Store is now also available in India.
- You can also buy TV shows (not available in India iTunes Store though). There are over 90,000 TV episodes available in iTunes Store (US).
- Netflix won’t work in India, unless you are using a DNS + VPN kind of service which will map you to a US server and then proxy all your requests through that server. But if you are able to do all that, then you can enjoy Netflix from India.
- Youtube and Vimeo and Flickr are available directly from Apple TV. So that will allow you to watch some really cool stuff from the internet directly on your large screen HDTV.
- Using Airplay, you can also wirelessly stream content from your iPhone, iPad, iPod Touch to your HDTV. If you have Mountain Lion, you can even stream your Mac’s screen directly to your HDTV.
- As Apple TV (latest generation) supports iCloud, you can view your most recent photos taken from an iOS device directly on your large screen TV.
- If you have an iTunes Match subscription, you can also listen to your songs directly from your iCloud library.
So what do you think about Apple TV and India launch?
Personally, i think if you are someone who owns an iPad (or an iPhone or both) and a HDTV, you should definitely buy an Apple TV. Its totally worth the money.
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