Flipkart, India’s top e-commerce portal which was started by ex Amazon employees has started a new service called “Flyte” which will offer DRM free MP3 downloads for as low as Rs. 6 per song. Over the next days, Flyte might also start offering downloads for software and ebooks in future.
Flyte currently offers close to more than 150,000 unique albums and the music fits across 55 languages and 700 genres and sub-genres.
One of the most important point to note about these downloads is, that the songs are in MP3 format and DRM free, which essentially means that you can play the song on any digital music device. With Flyte, users can download the same song 4 times.
With the launch of Flyte, Flipkart has also launched a digital wallet service which will allow users to load their virtual currency wallet by paying real money and then using the wallet currency for later purchases.
Other key points worth noting about Flyte are
- Flyte allows users to preview the song which they wish to purchase. User can preview and listen to the 30 seconds clip of any song for free.
- Flyte’s “Buy using Wallet” service is very nice for micro purchases of small amount.
- Songs are available at 64kbps, 128 kbps and 320 kbps (CD Quality).
- Flipkart’s 30-day Replacement guarantee is not applicable for Digital MP3 Downloads.
- You will need a Flipkart userid and password for downloading songs using Flyte.
- You can purchase the DRM free music only from Flipkart.com website & Flyte Music App and only within the territory of India.
Personally, I am fairly optimistic about Flyte and the digital download service. The price point of the songs seems just right and given the fact that with digital goods, the production / manufacturing cost is almost zero; it makes sense for Flipkart to venture into the digital goods business.
Try out www.flipkart.com/mp3-downloads
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